Adam Clyne,said in his “Who Knew” blog on the PR Week website that the media buzz that developed around the Sabbath Manifesto
“showed that simple ideas can make the national news agenda.”
“It didn’t need a big budget. All it needed was a strong idea idea that captured everyone’s attention. The rest took care of itself.”
Clyne, who is a member of Reboot’s network and helped to craft the idea of launching the Sabbath Manifesto with a National Day of Unplugging, said it was an idea that resonated with him and the people around him:
“Our lives have literally become plugged in. And nowhere is this truer, than in the PR industry, where PRO’s are expected to be on the end of a blackberry night and day and be up to speed with every media, social media and platform.”
“Is it becoming too much? Are we becoming overly reliant on technology – at the cost of quality of life?,” he wonders.
Read his entire post here.