Unplug Challenge

SF Chronicle: Google Head Unplugs for NDU

By James Temple, SF Chronicle

Google Inc. suffered a critical communications disruption that lasted around 24 hours late last month: On the evening of Feb. 25, co-founder Sergey Brin switched off his cell phone.

Unlike the recent Gmail snafu, this particular downtime was planned. Brin’s wife, 23andme Inc. co-founder Anne Wojcicki, was hosting a dinner at Hidden Villa in Los Altos, in advance of the National Day of Unplugging, during which the hyper-connected are encouraged to take a day off from technology.

Wojcicki is a board member of a Jewish nonprofit that developed the annual occasion, which begins at sundown tonight and ends sundown Saturday. She held the gathering in advance to encourage people to talk about the role of technology in their lives and take a practice run at unplugging.

“People here are so connected and they’re really living their lives online,” she said. “I thought it’d be a good idea to see if you can disconnect for the full 24 hours.”

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